Marketing has always been an integral part of business and since the late 1990s, marketing took a digital turn, as the Internet ramped up the speed and companies started to see the potential of online marketing.
Highly competitive industry
As you can imagine, the digital marketing sector is very competitive, with many agencies claiming this and that. Australia’s top performer is Shark Tank investor Sabri Suby’s marketing agency, King Kong has swept across the planet, adopting an outside-the-box approach to helping their clients reach their marketing goals.
How to choose a digital marketing agency
While it is true that there are many agencies out there. A quick browse through their client list tells you what you need to know; if you don’t recognise any of the brands, perhaps you should look elsewhere. Awards are another sign of success that you can rely on and don’t worry, any agency that has won awards will announce it to the world! Ideally, the agency would have lots of hands-on experience in your sector and can take control of the marketing plan and steer you to success.
How to drive web traffic
At the end of the day, online marketing is all about driving quality traffic to the client’s website; dress it up any way you like, traffic is where it’s at! So, how do you go about doing this? Search engine optimisation, SEO, is the art of making a site more visible to Google and other major search engines; keyword research tells you the exact search terms to include in the site and Google’s algorithms will notice this and the site will receive a higher ranking. The top spot is page 1 of search results (1-10) and research tells us that most online consumers find what they are looking for within the first 10 results.
Social media
There is unlimited potential for marketing with Facebook, X and Instagram, to mention a few of the social media platforms with high subscription. Do you know anyone who doesn’t have a Facebook account? We don’t! For the best results, hire a leading Australian digital marketing agency to control your social media channels and your business will grow.
No business can afford to ignore digital marketing and if you are looking to transform your company, start with a Google search for the top Sydney digital marketing agency.
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