Guest posting and blogger outreach are two different strategies getting a lot of attention from small business owners and digital marketers. People want to learn about this topic to determine what’s best for their marketing campaign.
However, it may be challenging for those who aren’t familiar with the two to figure out which is beneficial for running marketing campaigns. Here’s where blogger outreach services helps a great deal. After all, Internet users read 20 billion blog pages on WordPress every month.
What is Guest Posting?
Guest posting is a popular tactic for link building and audience growth. You get a backlink to your website, increased visibility within your industry and exposure to the host’s audience. Guest posts can also generate more sales by driving more traffic to your site.
It is a tactic where you write content published on another site, usually in exchange for a link pointing back to your site or a specific page on your site. It’s a great way to build connections and boost your domain authority.
Guest posting has become increasingly popular in the last few years, as it allows you to reach a wider audience and build more connections for your business. The main advantage of guest posting is that it can help build brand awareness for your website, blog or business.
What is Blogger Outreach?
Blogger outreach or blogger relations are a part of the PR and marketing industry that concentrates on outreach, engagement and building relationships with key influencers in your niche that can help you reach your marketing goals.
A Blogger outreach specialist will find blogs in your niche, bloggers relevant to your industry and then pitch content ideas to them and try to get their attention.
It’s simply the building of relationships with influencers, bloggers, journalists and other players in your industry. It’s about making connections and leveraging those connections to get positive exposure for your company or client.
There are two ways to go about blogger outreach. The first way is by emailing bloggers directly. The second way is by using blogger outreach tools.
Guest posting vs. blogger outreach
1. Guest posts are for your site; outreach is for your clients
Guest posting is when you create content for a publication other than your own. You’re pitching the editor or manager your idea with the expectation that it will be published on their website. You’re creating content for them and getting paid in kind (in the form of links). 60% of blogs write 1-5 guest posts per month.
Guest posting is a general term used to describe creating content for another website with a link back to your site. If you’re doing it successfully, you should be getting inbound links from high-quality websites and traffic from their visitors who read your content.
In many cases, guest posting is done for “free” in that there’s no direct monetary transaction involved (which is why bloggers typically refer to this practice as “sponsored posts”). However, if you have developed a strong relationship with an authoritative website, you may be able to pay them to post content on their site that includes a link back to your domain.
2. Guest posts are not collaborative. Outreach is
Guest posts are solely written by guest authors (although you can suggest topics) and published in your blog. On the other hand, outreach is a collaboration between you and other bloggers to create content and publish it in their blogs. You can also collaborate with them on social media sharing and promotion to increase reach.
Blogger outreach always involves collaboration. When you reach out to bloggers/influencers, you seek to collaborate in one way or another. You may be looking for feedback on your product or service before launch, hoping they will review your content or offer a quote for use in one of your articles or infographics.
3. Guest posts can be self-serving; outreach should be mutually beneficial
Guest posts are articles you place on someone else’s website or blog, usually in exchange for a byline with a short bio and a link back to your website.
Blogger outreach is when you promote your brand via email or social media to people who have their blogs or professional websites. In this case, you are asking them to share your content with their audience rather than placing it on their site yourself.
4. Guest posts are more passive; outreach is active
With a guest post, you pitch your idea to a blog editor, and if it’s accepted, you write the article. After that, your only involvement with the site is replying to comments on your post if you want to. Guest posts with links in the article’s body generated 387 percent more referral traffic than posts with only links in the “author bio” section.
You actively promote your post through social media and other channels with blogger outreach. You try to get influential bloggers to share it or link it from their sites.
5. Guest Posts help in link-building; outreach helps in building content for your brand
Guest Posts help in link-building. When you conduct blogger outreach, you’re looking to build content for your brand — not links — so it’s best not to ask for a link in return for an interview or product review.
The main difference between the two is that guest posts are usually highly opinionated, aimed at getting backlinks to the author’s website. In contrast, blogger outreach is more about creating content that would be useful to the readers.
Guest Posting vs. Blogger outreach- Which is better?
1. Guest Posting is an old content marketing method, while blogger outreach is a new approach.
Guest posting is an old content marketing method, while blogger outreach is a new approach. The former involves creating content and placing it on other people’s blogs. At the same time, the latter focuses on building relationships with bloggers who can provide you with direct links and additional exposure.
This change has occurred as the digital world has grown and more people have started to take an interest in blogging. You might say that guest posting is a part of the blogger outreach process, but blogger outreach is more than just guest posting.
2. Guest Posts are much safer when it comes to link building as experts in the niche write them. Blogger outreach, on the other hand, can be difficult due to a lot of people wanting to capitalize on this opportunity
Guest posts are much safer for link building as experts in the niche write them. On the other hand, blogger outreach can be difficult due to a lot of people wanting to capitalize on this opportunity.
Blogger outreach can be more rewarding because you reach out to bloggers and build relationships.
3.Guest posts are more effective, while outreach can be tricky and damage your reputation.
Guest posts are more effective, while outreach can be tricky and could damage your reputation.
Guest blogging and blogger outreach are two popular types of digital marketing, but they mean very different things. Both are highly effective at promoting your brand, increasing your visibility and driving traffic to your site. However, one is more suitable for most companies than the other.
The real challenge is to find the right balance between guest posting and outreach. If your focus is on building relationships and getting introductions for potential collaborations, go for blogger outreach. But if you want to drive traffic to your website and increase your online presence, you should go for guest posting.
Wrapping Up
Overall, there are some critical differences between blogger outreach and guest posting. Both methods can successfully get your name out into the blogosphere, but only one can help you build a long-lasting relationship with other bloggers.
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