Introduction
Kevin Hart, known for his comedic genius, reveals a different side as he discusses his latest endeavor – Gran Coramino Tequila. Following a successful debut with a cristalino last spring, Gran Coramino introduces its second expression – an añejo aged in American and French oak barrels for a year, and then blended with añejo reserves matured in cognac casks. In this interview, Kevin Hart shares his passion for tequila, his journey as an entrepreneur in the liquor industry, and his vision for the future of Gran Coramino.
Kevin Hart: The Tequila Aficionado
With a nostalgic grin, Kevin Hart recollects his early days and his first drink. As a young adult with limited finances, the neighborhood favorite, Boone’s Farm, offered an affordable option. However, it was tequila that truly captivated his taste buds, and Patrón became his go-to brand during his early 20s. Embracing his love for tequila, Kevin decided to venture into the world of spirits and create his own brand.
The Genesis of Gran Coramino
As the tequila industry experienced a remarkable surge in growth over the past two decades, Kevin Hart closely observed the evolution of premium tequila. A connoisseur himself, Kevin traveled to Mexico, delved into tastings, and expanded his knowledge of the spirit. As his success in various aspects of life grew, the opportunity to enter the world of alcohol and establish his tequila brand presented itself.
Gran Coramino was never destined to be a mere endorsement slapped onto a product. Instead, Kevin Hart was determined to be deeply involved in the brand’s creation from the ground up. Teaming up with Juan Domingo Beckmann, whose family owns Jose Cuervo, proved to be a strategic partnership. With 11 generations of success in the tequila industry, Juan Domingo’s expertise and relationships further enriched Kevin’s understanding of the industry.
Kevin Hart’s Vision for Gran Coramino
Driven by a desire to offer tequila enthusiasts a smoother and more enjoyable experience, Kevin Hart set out to create a tequila that didn’t demand an elaborate warm-up before sipping it. Gran Coramino’s debut expression, the cristalino, perfectly embodied this vision. A lesser-known variety, the cristalino, combines the qualities of a reposado with the clear appearance of a blanco. The success of this first release inspired Kevin to venture further and develop an añejo that exemplified premium quality and taste.
Añejo: A Culmination of Four Years of Dedication
Gran Coramino’s añejo didn’t come to fruition overnight. It took four years of painstaking effort, multiple tastings, and relentless pursuit of excellence. Kevin Hart’s unwavering commitment to delivering the best led to a product that exceeded expectations. The team behind Gran Coramino worked in harmony, respecting Kevin’s vision and passionately bringing it to life.
Learning from the Best: Jay-Z
Kevin Hart found inspiration and motivation from industry legends like Jay-Z. Observing Jay-Z’s rise to success, especially with Ace of Spades and D’Ussé, fueled Kevin’s determination to achieve greatness. Jay-Z’s emphasis on hard work resonated with Kevin, reinforcing the notion that success is earned through dedication and relentless effort.
The Perfect Way to Enjoy Gran Coramino
When it comes to savoring Gran Coramino, Kevin Hart prefers it straight, either on the rocks or neat, depending on the occasion and company. The remarkable taste and smoothness of the tequila make it a delight to enjoy unadulterated.
Aspiring to Global Recognition
Looking ahead, Kevin Hart has grand aspirations for Gran Coramino. His goal is not just momentary success but long-term prominence as a global brand. Inspired by Juan Domingo Beckmann’s family legacy, which spans 11 generations, Kevin aims to establish Gran Coramino as an enduring name associated with the Hart family. He envisions a legacy that will take care of generations to come, embodying the principles of dedication, passion, and excellence.
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