POS or Point-of-Sale systems are pretty neat software when it comes to running your online business. A POS system in an offline setting handles everything from taking orders to completing the transaction, accepting payments, collecting feedback, and more. A POS software also performs similar jobs for online businesses.
However, when you’re selling flowers online, you need a highly customized POS solution that’s designed exclusively for florists. Before you settle for a POS system for your business, you must know about the must-have features of a florist POS system and make an informed decision. Hana florist POS is one such solution exclusively built for florists and online flower shops that makes your day-to-day activities easier.
Beneficial features of a florist POS system:
A POS system can have many features, some useful, some not so much. However, in order to get the best out of your flower POS system, it must have the following extremely beneficial features:
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Product listing:
A florist POS system must contain great product listing features.
When a customer is buying flowers from a local flower shop, he gets to physically check the flowers, feel their freshness, inhale their aroma, and enjoy their beauty. This is not possible when he is buying flowers online.
To make the best out of the situation, you must offer the most vivid and inexplicably detailed flower images that give the customers a thorough idea about your product. Hana POS features an extremely powerful product listing tool that not only offers the truest colors and looks of your products but also allows your customers to zoom in to a great degree to be able to see better detailing.
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E-Commerce platform:
Any online business without a properly structured e-commerce platform is useless. That’s why, before you choose your florist POS system, make sure that they offer a well-built e-commerce website optimized for both desktop and mobile users.
Many floral POS systems offer an e-commerce platform, but never optimize them for mobile users. Well, recent surveys show that about 50% of all online purchases are done from smartphones. This is why Hana florist POS pays special attention to smartphone interfaces of the e-commerce websites developed by them.
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Optimized checkout
An e-commerce platform is not going to help you much unless it converts the leads into purchases. Upon market researching, it is seen that about 60% of the time, online shoppers discard their cart and quit the website before completing their purchase.
One of the biggest reasons behind this is a complex and/or lengthy checkout process, and not having preferable payment options. So, make sure your florist POS system offers multiple payment options like Debit/Credit card, net banking, wallets, PayPal, and other popular ones. The checkout process should also be smooth and simple. It should not ask for the same information multiple times, and complete all the details within 1-2 pages.
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Invoicing:
Proper invoicing is a crucial feature of your business. It is necessary for accounting and budgeting.
A florist POS system should be equipped with a highly optimized invoicing system that generates invoice for different purposes like sales, repairs, bulk orders, supplier purchases, consignments, rentals, shipping, and more.
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Customer database management:
Collecting, storing, and retrieving customer data is an important function of a florist POS system. Your POS software should store all data provided by customers in a way that it can be easily retrieved, and also interpreted in a way that helps understand the purchase patterns of customers.
Using these information, you can create customized promotional strategies, offer customers more of what they like, offer rewards to loyal customers, and improve overall customer experience for better business.
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Inventory management:
Good flower POS software should have a great inventory management system too. Ideally, it should manage the inventory just like an assistant at a flower shop does. The inventory management tool helps your florist business in many ways.
It keeps a track of the best and worst performing products and provides data on which items to purchase and stock up based on customers’ buying patterns. It also predicts any upcoming surge on specific products and help stocking up in advance. Inventory management system helps in keeping a steady flow of products available for customers, and also helps avoid wastage of products and inventory space.
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Digital Marketing tools:
One of the most important features of a florist POS system is offering digital marketing tools and services for your business. The success of any online (or offline) business depends on the effectiveness of their marketing plans.
This is an extremely important pillar in your business strategy that you just can’t afford to ignore. So, inquire about the marketing support provided by your POS system before you get one.
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Analytics tools:
And where do we start with while discussing the importance of having data analytics tools integrated in your Florist POS systems! An analytics system lets you track, collect, measure, and interpret data regarding your website traffic, customers, your marketing endeavors, social media channels, and a lot more. Analytics help your business in innumerable ways such as:
- Provides information about the traffic and traffic source of your website: analytics offers you data regarding your website visitors. You can access historic data and measure when and how your website is getting more traffic, and when it is declining. Not only that, you can also learn about the source of your traffic (ppc ads, google search, social media) and what kind of devices (desktop or mobile) are being used to access your site.
- Interprets data and helps you understand your e-commerce performance: Analytics offers data about the performance of your products. You can learn about which products are the most popular with customers and when, and which ones are not performing that well and need improvement.
- Helps reduce the bounce rate: Analytics also helps you reduce the bounce rate by showing which landing pages are not performing well compared to the better-performing ones, and you can take steps to improve it.
Hana Florist POS system is equipped with all these stunning and highly important features that make running your online florist business like a walk in the park.
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