The Hottest Swimsuit Trends of 2023 That Will Continue in the Upcoming Years


Swimwear is generally worn for swimming, water sports, or for sunbathing. Asia Pacific is one of the fastest-growing regions for swimwear. In 2023, North America will hold the largest market share.

With summer only a few months away, now is the time to start thinking about swimsuits. Trends come and go, but there will always be something new in the world of swimwear. The swimwear market is growing exponentially, and it is expected that this growth will bring more new trends while continuing the most promising ones.

Here are some of the hottest swimsuit trends that will likely continue in the upcoming years.

Sustainable Swimwear

Sustainable swimwear is a trend that has been gaining popularity. It’s not just a fad; it’s a conscious choice to make your swimsuit both stylish and practical. Sustainable swimwear is made from eco-friendly materials like recycled plastic or organic cotton, which means it’s good for the environment.

If you’re worried about how much money you’ll be spending on your new swimsuit, sustainable options are also more affordable than traditional options.

So what exactly makes something “sustainable”? The term refers to products that have been produced in an environmentally responsible way and may include things like:

  • Using renewable resources such as solar power instead of fossil fuels
  • Minimizing waste by reusing materials whenever possible
  • Creating products that can be reused over time

Many celebrities are also wearing and even endorsing sustainable swimwear. For example, a swimwear brand recently collaborated with Madelyn Cline for their eco-friendly clothing. Many such examples can be seen where sustainable brands are collaborating with celebrities to make the most out of this hype.

Bold Colors and Prints

The best way to show off your personality is by wearing something that’s you. And what better way than with a bold print or color? A colorful swimsuit will give you the confidence you need, whether it’s at the beach or hanging out in your backyard.

If bright colors aren’t your thing, there are plenty of other ways to get creative with patterns and prints on your swimwear. For instance, you can choose to wear different print styles. Moreover, you can also use these colorful and printed swimsuits for styling for various occasions.

For instance, Lime Ricki suggests that you can use swimsuits for Halloween, too. You can combine a lifeguard costume with a swimsuit to become a lifeguard Barbie. Or else, you can become Sandy from Grease Barbie by combining an off-shoulder tankini top with pants or leggings.

You can explore Lime Ricki’s range of stylish and modest one-piece swimsuits and think of different ways you can use them. Regardless of how you opt to style them, bold colors and prints will likely continue to be an exciting trend in the coming years.

Vegan Swimsuits

Many consumers have become increasingly conscious of the environmental and ethical impact of the products they purchase, including clothing. Vegan swimsuits, which are typically made without the use of animal-derived materials, align with this trend of ethical and eco-friendly fashion.

The vegan apparel market is growing fast and is expected to reach $2.2 billion by the end of 2033. Vegan apparel is mostly made with natural, synthetic, or semi-synthetic fibers. North America is one of the largest shareholders of this market.

This uptrend in vegan fashion is a result of the following factors:

  • Ethical and environmental considerations: Many consumers are making choices that align with their ethical values and concerns for the environment. Vegan swimsuits, often made from recycled or plant-based materials, can appeal to those looking to reduce their carbon footprint.
  • Cruelty-free fashion: Vegan fashion is associated with cruelty-free practices, which can be particularly appealing to consumers who are concerned about animal welfare.
  • Celebrities and influencers: Celebrity endorsements and influencer marketing can greatly impact fashion trends. If high-profile individuals promote vegan swimsuits, it can lead to increased popularity.
  • Changing consumer preferences: As consumer preferences evolve, the demand for vegan and sustainable fashion options may continue to grow.

Long-Sleeve Swimsuits

Long-sleeve swimsuits are a great way to look put together while you’re at the beach. They’re flattering and comfortable, and they offer sun protection for your arms if you’re self-conscious about them. If you prefer to keep your skin covered, a long-sleeve swimsuit can be an excellent choice as well.

A lot of women enjoy wearing these suits because they provide extra coverage while still looking stylish. If you want something that covers more than just the basics, consider going with a long-sleeve option.

Several celebrities from Adele to Kim Kardashian have been seen wearing long-sleeve swimsuits. With such demand and celebrities following it, this trend in swimsuit wear will likely continue for several years.

Inclusive Sizing and Body Positivity

If you’re looking to be a part of the swimwear trend, you must know how to be inclusive. In recent years, inclusive sizing and body positivity have gained significant traction in the fashion industry. This trend has extended to the world of swimsuits as well. This shift in the industry is a response to changing societal attitudes and demands for more diverse and realistic representations of bodies in fashion. Here are some key points to consider:

  • Inclusive sizing: Size inclusive is different from plus size clothing. It means that there are sizes above 0-12, which are considered straight sizes. There will be larger sizes for the same design so that larger women do not miss out on the designs. It goes beyond the traditional sizing norms and includes plus-sized options, extended sizes, and petite sizes. Brands that embrace inclusive sizing are making their products accessible to a broader customer base.
  • Body positivity: The body positivity movement advocates for self-acceptance, regardless of one’s body shape or size. It encourages people to embrace their bodies as they are and reject societal beauty standards that promote unrealistic and unattainable ideals. This movement has inspired many individuals to feel more confident and comfortable wearing swimsuits.
  • Representation: One of the significant aspects of this trend is the increasing representation of diverse body types in advertising campaigns and fashion shows. Brands that use models of different sizes, races, genders, and abilities in their marketing better resonate with consumers.
  • Retailers and brands: Many swimwear brands and retailers have responded to the demand for inclusive sizing and body positivity by expanding their size ranges. Some have even eliminated the term “plus-size” from their marketing and offer all sizes under a single, inclusive range.

How Influencer and Celebrity Inspirations Impact Swimsuit Trends

Influencers and celebrities play a significant role in shaping and influencing swimsuit trends. Their impact can be seen in various ways:

  • Social media promotion: Influencers and celebrities often have large followings on social media platforms like Instagram and Twitter. When they post pictures of themselves wearing trendy swimsuits, it can quickly gain attention and inspire their followers to seek out similar styles. 

This is called influencer marketing, which is ideal for swimwear brands. Swimsuit model and influencer Alexa Collins who has almost 2 million followers, said she charges around $1,000 for a sponsored story.

  • Fashion partnerships: Many influencers and celebrities collaborate with swimwear brands to create their own swimwear collections. These collaborations can lead to the release of exclusive, limited-edition swimwear lines that become highly sought after. For example, a celebrity endorsing a particular brand or collection can significantly boost its popularity.
  • Runway and magazine features: Celebrities often feature in swimsuit fashion shoots for magazines and runway shows. These photos can set the tone for upcoming trends by showcasing the latest designs and styles.
  • Global reach: Influencers have a global reach, and their influence can transcend borders. A swimsuit style promoted by a popular influencer can become a trend in various countries and regions simultaneously.
  • Consumer engagement: With the rise of social media, consumers now have the opportunity to engage with their favorite influencers and celebrities. They can ask for recommendations, seek advice on body type-appropriate swimsuits, and share their own swimsuit photos. This interaction further fuels the trend-setting power of these individuals.


These swimsuit trends are the tone for 2023 and will likely continue influencing swimwear fashion in the years to come. Whether you’re looking for sustainable options, bold prints, or classic vintage styles, the world of swimwear has something for everyone. So, go ahead and make a splash with the hottest swimsuit trends of 2023. They are here to stay, and they’re ready to elevate your beach and poolside game.

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