The Ultimate Fitness Plan for Entrepreneurs: How To Start a Fitness Business 

Fitness Plan for Entrepreneurs

As a fitness professional, it is your job to lead people to live healthy lives and help your clients achieve optimum levels of wellbeing, health, and fitness goals. Starting a gym or fitness is not an easy task, but the results will be very rewarding when you put in all the hard work. This goes a long way to show how rewarding the fitness industry is to work in. 

Once you have decided that you want to start a fitness business, there are so many things you need to put in place for your plans to become a reality. As stated above, starting a fitness business is not easy; it requires more than providing professional instruction, top-notch equipment, and personal training. You need to take steps to start your fitness business successfully. 

One of the most important things you should have access to is client management software for personal trainers. This software will help you to track and manage all aspects of your fitness business efficiently. There are so many things that you can do with this software, and they will be explained below. This article outlines the ultimate fitness plan you need to start a fitness business, so keep reading for more information. 

Tips for Starting a Fitness Business 

Training and Accreditation 

Before starting a fitness business, you should ensure that you have the necessary training as you need background knowledge to train people. Whether you want to manage a gym or start a fitness center, it is essential that you have the proper training and accreditations. Your clients will trust you to help them achieve their fitness goals and keep them safe during the process. 

Depending on your fitness niche, there are different types of personal training certifications that you can get. The best places to get credentialed are the American Council on Exercise, NSCA (National Strength and Conditioning Association), and the National Academy of Sports Medicine. It is also your job to ensure that all employed staffs have proper certification. Lastly, it would be best if you also did a lot of training and research on what it takes to start a business. 

Discover Your Niche

There is a wide variety of fitness niches that you must choose from when starting a fitness business. You can operate your fitness facility, be a personal trainer, or teach classes. You need to know what you want to specialize in, and everything you choose has its advantages and disadvantages. Some of the fitness niches you can consider are written below: 

  • Specialty Fitness Center: this focuses on one specialty fitness activity such as yoga, Pilates, cycling, aerobics, and many more. 
  • Medical Fitness and Wellness Center: this type of center provides physical therapy to help clients recover from, prevent and manage health issues. 
  • Traditional Gyms: this has various fitness options in one location, including personal training, fitness classes, cardio equipment, etc. 
  • Family Fitness and Wellness Center: this includes country and athletic clubs. It provides group fitness classes, personal training, workout options, etc. 

Draw Up a Business Plan 

When starting any business, it is essential that you draw up a business plan and select an entity. There are so many things you need to include in your business plans and several factors to consider – it is advisable to use a business plan template, so you do not need to miss anything. This helps you to know exactly what you want to achieve and outlines your plans and goals for investors. 

Some of the factors you need to consider when drawing up a business plan are: 

  • Your financial projections and plans. 
  • Your marketing plans. 
  • Your sales plans. 
  • An analysis of your competition, if any. 
  • An analysis of the market. 

Choose a Location

Once you determine the kind of fitness business you want to operate, you can figure out how much space you need, which will help you choose a location. Even if you decide to run your fitness business virtually, you should still find a small space – it must be well-lit and free from noise – to shoot your workout videos and attend to paperwork. 

Knowing the space you need and how many clients you want to serve in your fitness business will help you choose the correct location. Your location should also be accessible – will it be difficult for clients to find you? Are you in an area with a lot of foot traffic? – and you shouldn’t choose a place with tight competition. 

Lastly, you can choose an area with a more highly-educated population and an area that is never dull. This will help you to attract as many clients as possible. 

Staff and Equipment 

Another great tip for starting a fitness business is how much staff and equipment you will need. As stated above, you should thoroughly test your staff and check their accreditations and training. You do not want to hire someone that does not have the proper training to help your clients, so you should ensure to ask many relevant questions during the interview. You can also try to hire them temporarily to see if they are up to the task before fully employing them.

You should ask yourself some questions like; what are the accreditations and training your potential staff must have? Will you be the main fitness instructor? Will your staff be independent contractors or employees? Also, when choosing equipment, you should decide whether you want to buy or lease – leasing will help you have the latest fitness technology, but you will have to give up ownership interest. Additionally, consider adding red light therapy at the gym as an additional equipment option when deciding whether to buy or lease, as it is a popular and beneficial form of therapy for muscle recovery and injury prevention.

Get Funding

Before starting your fitness business, you should save money for personal expenses for at least twelve to twenty-four months. It is essential to have a strong business plan as this can help you to secure investors for your fitness business. If you want to collect a loan from a bank, you will have to put in your money as financial institutions will not fund 100% of the costs. 

Most landlords and financing groups will ask to see previous years of financial statements and tax returns, so you should also have that prepared. 

Fitness Client Management Software 

As stated above, you should have access to the best fitness client management tool, which will help you manage all aspects of your fitness business efficiently. With this software, you can keep track of your client’s progress, communicate with clients and send automated messages, access clients’ personal information, manage growing client lists, manage bookings and payments, access financial reports, etc. 

Market Your Fitness Business 

Of course, marketing is important if you want to attract clients to your fitness business. You should develop a marketing plan to help spread the word about your new fitness business. You can market your fitness business online and in person – hire someone to take on a social media management role or do it yourself if you cannot afford it and promote your business where your clients spend the most time. 


There you have it, some of the best tips to follow when you want to start a fitness business. It is essential that you have a well-thought-out plan because having a plan is the first step to a successful business. Remember, fitness client management software will help you to run your fitness business quickly and efficiently. 


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