Business experts will be the first to tell you that your logo has a lot of work to do. In fact, it’s one of the most important elements of building brand recognition.
If you’re starting a new business or you’ve never given much thought to your existing logo, you’ve come to the right place.
Starting With a Story
Let’s start from square one. What is your business all about? If you could choose how customers described and felt about your business, what would that look like?
The best company logo is one that gives customers, new and old, a sense of who you are. It reveals what you do but also the personality you bring to the industry.
Before you even hit the design table, it’s important to think about your story. Make a list of all the things you want your logo to say. Then, narrow it down into one cohesive storyline.
Choosing Your Design Elements
When you break down any logo into design elements, you’ll reveal a color scheme, an image, and possibly a word or phrase. A good logo is simple but attention-grabbing. It is also easy to decipher.
All of your design elements should reflect both the industry you work in and the story you want to tell. For example, if you’re creating a logo for a light-hearted bakery, you’ll want to choose happy, energetic colors like pink and yellow. If you’re creating a logo for a law firm, your image or images should convey feelings of professionalism, confidence, and legal expertise.
Don’t be afraid to come up with a few different ideas. During this phase, you’re still trying on different things.
Creating a Professional and Clear Logo
Once you’ve settled on a design–or decided that you need help coming up with a design–it’s time to think about how you’re going to create your logo. Remember, you’re going to use this logo in a variety of mediums ranging from digital to print. It needs to look professional and it also needs to be clear.
Whether you need help coming up with a design or just need a great place to bring your design to life, try out this free online logo maker and download your incredible logo.
How Will You Approach the Logo Design Process?
When you’re approaching the logo design process, we recommend breaking it down into three distinct parts. Unpack the story you want to tell, come up with design elements you want to use, and bring your amazing logo to life! Your logo is an important part of brand marketing but designing it doesn’t need to be difficult.
Looking for more ways to boost your business? Take a look at our SEO tips, digital guides, and other helpful information that will help you bring your business into the modern age.