The churn and burn SEO agencies continuously allow the law firm SEO to take advantage of the situation. The majority of the SEO agencies are run by self- proclaimed SEO experts who ideally promise to deliver vast results of $1000 within a short time.
As per lawyers at law firm SEO Services, it can be concluded that these agencies keep cashing checks for a long duration until they realize that their partner’s SEO performance is not even improved.
Quality matters a lot
You need to remember one thing that quality doesn’t come cheap. You cannot think that investing a few dollars regularly will make your company rank on top. It is not realistic. If you are paying less money, then you should be prepared to throw cash while your hair turns grey.
Over time many SEO experts have complained about not getting perfect results for several reasons, so it is recommended to hire a law firm SEO partner.
Reasons why you need a law firm SEO partner
1.You need a partner who is passionate about SEO and not just designs websites
Often lawyers don’t understand the difference between a web developer and an authentic SEO. So they end up hiring someone who will design the website like a pro with all designer bells and whistles.
The web developers don’t keep up to date with the radical changes that take place in the SEO world. Additionally, they aren’t aware of outreach and link building. You can avoid your SEO from failing if you have a reliable SEO partner who would show you the real SEO success with before and after case studies.
Thus if you don’t see traffic within a few months, you should hire a law firm SEO partner.
2.Mismanagement of expectations and poor communication
Often attorneys get a screenshot that highlights the data point, and these attorneys don’t understand these terms and charts. Lack of communication is a sign that you need a law firm SEO partner.
Experts at law firm SEO marketing state that a trustworthy SEO partner makes their clients feel comfortable as they visually make them walk through the entire SEO experience. Usually, the SEO partner starts with the client by doing an audit, and lastly, keeps them updated about everything.
3. No tracking
Keeping track is crucial. Whenever experts work as a law firm SEO partner, they ensure they maintain a tracking goal. You can prevent the SEO from failing if you keep the tracks in place entirely. By doing that, you can easily make out which pages are changing.
For example, call generating is your goal, then you need to set up call tracking, and you can learn if the content published by you is generating calls. Thus without measuring, nothing can be improved.
4. No content strategy
If you don’t have a content strategy in place, it is almost impossible to get more traffic to a website. The majority of the people think that by hiring an SEO company, one can magically double or triple their visits.
As SEO isn’t magic, one needs to do a lot of hard work in several areas. Law firms need to have a content strategy to have an SEO strategy. Law firm SEO marketing suggests that law firms need to have content cadence, so they must understand that writing content is essential.
Often lawyers aren’t happy that non-lawyers write their content, but they should know that the content readers are people who need help as they are injured or wrongly done.
5. No link building strategy
It can be challenging to win at SEO competitive fields, including the legal industry, if you don’t have a great link building strategy. Majority of the sectors in the law arena neglect link building as they don’t do link building.
Link building isn’t quantity but about quality. A right partner will spend time reverse engineering by using a link building strategy based on the analysis.
6. Not aware of the clients
A right SEO partner makes their client aware. Besides educating the client, the client should also have some basic knowledge of how the SEO works. Lawyers must hold their digital partners responsible for what is happening in the industry. They should be reading some news too.
7. Neglecting conversion tactics
An excellent digital partner should focus on how the site plans to convert. One can use Google tools. It is essential to understand how people connect with the website. A perfect digital partner will enhance the conversion rate and drive more traffic.
They should also offer insights that are proven as they have been tested on other sites. It is essential to work with partners who hold expertise in digital marketing for law firms.
Thus it would be wise if you didn’t change agencies every six months. If you are in the legal industry, you should educate yourself continuously.
Sophia is a marketing expert & web designer working at Conroy Creative Counsel- law firm marketing agency in the USA. She has a passion for creative and technical writing and always looks for learning something new.