Do you want to increase the traffic to your website? Everybody knows that one of the best and most successful ways to do this is through search engine optimisation or SEO. Having the right strategy is going to mean that you gain exposure online and more people are going to discover what your brand has to offer, whether that is expertise, products or services.
But, it starts to get more complicated when you dive into SEO. For example, there is local SEO and national SEO. Is there really a difference? Is there one you should be using more than another? These are great questions and ones that you will have to find out the answers to if you are new to this space. So, let’s take a closer look at the basics.
What is SEO?
First of all, let’s quickly summarise what search engine optimisation or SEO is. This is going to allow for a better understanding of local and national SEO. Namely, this is an important digital marketing strategy that is employed by almost every business online. You are focusing on improving your website’s position in search engine results. Thus, when you have a successful SEO strategy, you are going to appear high up on the results page of Google.
A lot of businesses assume that it is easy to get to the top of Google. But, SEO is more complicated than you think and this is why you need to learn more about local and national SEO. Do not forget that SEO takes time to work, which is why a lot of businesses had over the reins to the experts to handle.
What is Local SEO?
Let’s take a look at what local SEO is. Local SEO is about using marketing techniques to attract local consumers. This is something that local businesses are going to benefit from. For instance, if you are a salon, restaurant or local café. In other words, your goal is to achieve regional exposure.
When it comes to using keywords in local SEO strategies, the focus is going to be on your physical location. For instance, that can be the name of the town or city. The purpose is to attract the local community to your business. In particular, this is going to work well for people that are quickly asking Google what businesses are near them. For example, if you have a business in Edinburgh, this is a keyword that you are going to want to target in order to gain attention from people in Edinburgh.
Local SEO can be complicated. If you feel like your business is going to benefit from it, it is best to seek assistance from professionals that know what they are doing. For example, ClickSlice is experienced when it comes to local SEO and can assist your business.
What is National SEO?
Then you have national SEO. As you may have now guessed by the name, national SEO is all about marketing your business to the country rather than a specific region. For instance, you may have an online shop and you want to offer your products across the country. You are going to benefit from national SEO.
One thing to be aware of is that national SEO can be trickier and it will require a lot more work. This is due to the competition you are going to face online as a business. After all, there are a lot of search results returned for certain keywords. This is why a lot of people choose to employ local SEO and national SEO at the same time.
It is important to remember that both local SEO and national SEO have the same goals. When they are used correctly in the right strategy, they are able to boost your top in the Google search engine results. If you are a small business that wants to make a name for yourself in the area, you are going to benefit greatly from local SEO.
This is going to ensure that people in your location are able to find you. Since the workings of local SEO strategies can be intricate, it is best to work with a professional to ensure that it is done correctly. With national SEO, this is about improving search rankings in the country. This can be a good option if you are trying to sell more products across a particular country, such as the United Kingdom.