Online marketing primarily happens by implementing search engine optimization or SEO.Until the advent of social media, SEO used to be the only means of promoting and marketing businesses online. Then came social media that attracted people of all ages due to its high ability to connect with people by sharing all kinds of media like text, images, and videos.
The interactions across social media generate high engagement as people can stay connected seamlessly by sharing content that develops relationships and trust. The aspect of sharing and bonding works favorably for marketers. They can connect closely with customers and consumers at a personal level that helps to achieve their marketing goals.
Therefore, marketers are using social media aggressively to bolster their marketing campaigns, and Instagram is the most popular platform.
Buy real Instagram followers to get the most from the Business-friendly platform
Instagram is more attractive for businesses because besides ensuring broad reach, high engagement, and brand exposure, most of the Instagram users are avid followers of the business. That’s why many business owners are interested in boosting their Instagram account.
It means that the platform is highly business-friendly not only in its features but also because users are keen to interact with companies on the platform that makes the task of marketing a bit easy. Users are ready to welcome businesses on Instagram, and marketers must take advantage of it.
Having a readymade audience that is ready to welcome businesses allows marketers to develop followers faster than other social media platforms, but it does not happen overnight. To jumpstart the marketing campaign with a bagful of followers instead of waiting to acquire them, you can buy real Instagram followers.
To reach out to the masses, you must take your business to Instagram that has one billion active users on a date, of which 60% of users are active on the platform daily. Interestingly, 80% of users, mostly under 35 years are keen to follow some business accounts on Instagram.
In 2020, the Instagram user base is likely to add 26.9 million users, which gives immense opportunities to target them. In addition to reaching out to Instagram users by posting content and ads, there is another avenue for expanding the reach further. Since Facebook owns Instagram, you can link your accounts across the two media to your audience on Facebook by using your Instagram account.
Use your web designing skills to embed Instagram feeds on your website
To use SEO and social media in tandem for marketing, you must use your web designing skills to integrate these media so that these perfectly complement one another. You can insert a link of your website in the Instagram profile or bio that helps to drive traffic to your website and, at the same time, embed your Instagram feed on your site for free that helps to multiply the traffic faster and build brand authority.
Share valuable social media content with the section of your audience who may not be aware of your social media presence or might not have social media accounts. Take advantage of the proximity of social media and SEO and embed your Instagram feeds on your website for visitors to view it. It will help to build a substantial online following that will generate vast brand awareness.
How to embed Instagram feed on your website
To embed your Instagram feed on your website, use some free Instagram widget or some free app that uses your Instagram account or hashtag, helping you accomplish the task.
When embedding the feed, you can curate it by aggregating feed from your Instagram business account or different hashtags. If needed, you can even sync in via Facebook to select your Instagram account.
- Curate your feed – By curating your feed, you can remove some images that you do not want to show in the feed displayed on your website. For automating the process of curating, you must update the setting. While curating, you even have the option of approving first what you want to show up in the feed and then selecting it.
- Design your feed – Having finalized what you want to show in the feed that appears on your website, it is time to design it. Designing will help enhance the attraction and appeal of the visuals. The app or plugin will have various options, like portraying your captions in different ways or hovering over the images for viewing the captions. Some other apps or plugins may have the opportunity to put the caption beside the image or below it. You can even upload your custom posts from other places than Instagram in the feed, which might be necessary when you are offering some freebie or promoting a product.
Finally, you must embed the HTML code on the website o complete the process. Tap on ‘Get Code’ followed by ‘Copy to clipboard’ so that you can paste it anywhere you want like a blog post, home page, landing page, or on the sidebar of your blog post.