With time, plenty has changed in the world of SEO. Everyone is aware of the fact that Google l updates its algorithm from time to time. In over a year, 500 changes have been made. So, if you want to increase traffic, rank, and appearance in search results, you will have to stay updated with the changes.
Whether you are a seasoned veteran or new to SEO, here are some tips to follow in 2020:
1. Have A Responsive Design
This doesn’t directly contribute to SEO but without having a responsive design, you wouldn’t be able to rank your website in the search engine result. You can easily find an affordable web design agency that can help with this.
Having a responsive web design is important as it provides users with a seamless experience no matter what device they are using. Whether it is a mobile phone, tablet or PC, they can navigate the website easily.
2. Produce Awesome Content
Even if you are new to the SEO game, you would have heard content is KING. Keep in mind that you should make content that is useful and easily readable.
If you want to create excellent content, you need to understand your target audience. Once you have figured out what content they need, you can come up with relevant ideas. It will help you create content that is not only education but is also insightful and targeted.
3. Internal Backlinks Are Important
Linking building has a vital role to play in ranking and driving traffic to your site. It might not seem like a good idea, but adding a link to your website in your content will help in improving your ranking. For instance, you can include links to other blogs you have created. In this way, more resources will be available for your audience to check.
4. Optimizing Images is Crucial
Not many people focus on images on their website. It is a huge mistake as many people search for images. Also, images can help to improve the overall look of the website. So, it is essential for you to optimize your images. No doubt, search engines cannot tell what is in your image. It is why you must add alt text to the images to let the search engines know what your images show. Keep in mind that alt-text must be accurate and descriptive.
Also, you must compress your images to increase loading and downloading speed.
5. Focus on Low Competition Keywords
Most people believe that only those keywords should be used that are mostly used in the industry. Though there is nothing wrong with it, try going with low competition keywords. It is an excellent tip that will help increase your rank quickly.
6. Make Content Shareable
What good will your content be if you can’t share it with others? This is the reason why you should always make your content shareable. It means you must make the share buttons accessible. Do check the share buttons to see if they are working properly or not.
7. External Backlinks Should Not be Ignored
When it comes to link building, external links will help in ranking on the first page of search results. The pages that have links to other websites are considered to be important and relevant. However, the links should not be of sketchy or spammy sites.
So, the number of links doesn’t matter. The links must be of a respected and well-reputed website.
8. Make a List of Relevant Keywords
Another great SEO tip you should follow is researching relevant keywords. Well, you don’t have to be a master to know which keywords you should use. You can use SEO tools for researching keywords.
Or you make a list of keywords yourself. First, you have to focus on what queries your customers are putting in search engines. Then, you must make keywords related to them.
9. Page Loading Speed is Everything
For the uninitiated, slow speed can also negatively impact your Google rankings. The Speed Update of Google decreases the rank of your website if it loads slowly.
A slow-loading page can frustrate your audience and might discourage them. So, you should get rid of all the things that slow down your website.
10 Ranking in Featured Snippets Can Do Wonders
Ranking on the Featured Snippet is great for your website. It is because your website will be seen on the top of the page. Thinking how you can be in the Featured Snippet? Search for commonly asked questions relevant to the services/products you offer and have their answers posted on your website.
All in all, if you want the best results, there’s no other option but to hire the best SEO expert in New York. They have the required experience, expertise and tools, which can help to boost your website ranking.