Can you boast of having performed the toughest Brazilian butt lift with no complications? Have several satisfied patients who love coming back? And despite this, do you face trouble gaining new patients?
If your answer to all these was a resounding “YES”, it’s time you tried out a marketing technique called Search Engine Optimization.
This technique, abbreviated as SEO, focuses on attracting potential clients through search engines. It improves everything, from your website’s visibility to the popularity of your blogs.
As a plastic surgeon, you can be a great master in your field. However, a strong and high online visibility is crucial to gain trust and new customers. And with a targeted, high-quality SEO campaign, you can do all that and more. But there are several more reasons to invest in SEO-based marketing, and here are some!
Why Should Plastic Surgeons Invest in SEO?
1) More and High-quality traffic
How do people land on websites where they end up converting? Is it through those paid ads they see on Google? Or through campaigns on Social Media? The answer is neither! According to a BrightEdge Report, 53.3% of website traffic comes from organic search.
SEO is the best way to increase targeted, organic traffic on your website. Using it, you can connect with the right people who are looking for cosmetic surgery. The leads generated through SEO are, therefore, more likely to convert into clients. In short, it’s an effective digital marketing approach for bringing high-quality traffic to your site for lead generation and conversion.
Remember, a basic site with high-quality traffic can often provide better lead generation results than a highly attractive site with low-quality traffic. So, for competing in the market and connecting with valuable clients, a planned SEO approach is perfect.
2) Cost-Effectiveness
There isn’t a dearth of plastic surgeons in the market. And all of them are competing for the same client. So how can you be the winner in this race? By being wise and SEO-driven!
You might be a fairly successful plastic surgeon. But that doesn’t mean you have loads of money to spare. And since marketing is always a significant investment, many plastic surgeons shy away from it. Thankfully, with SEO, this investment has turned minuscule.
Paid online and offline ads are clearly effective. But even if you don’t have the budget to invest in those, you can achieve similar results with SEO. It’s a one-time investment that benefits you in many ways. You can save some costs and still enjoy decent ROI.
So if you’re looking for an effective and affordable marketing option, choosing an expert SEO strategist is the right option. And Practice Bloom is the best SEO marketing company for plastic surgeons.
3) Long-Term Results
SEO isn’t a short-term digital marketing strategy. Sometimes, it can take longer, depending on how old your site is.
If it’s completely new, your site will often need more than a year of SEO-driven campaigns to start attracting leads and helping you convert them. According to Ahrefs, only 5.7% of websites get ranked within the top 10 search results within a year of publication. But that doesn’t mean you give up! In fact, not giving up is the key to getting leads.
Remember, even though SEO does take time to generate leads, it gives you long-term and high-quality results. All you need is a bit of patience and your plastic surgery website can see success pretty soon.
4) Increase Client’s Trusts
SEO isn’t just about attracting leads and getting them to convert. It often also takes care of your existing customers and helps you reinforce trust in them for your clinic or hospital. And here’s how:
SEO marketers usually invest in blogs, articles, case studies, etc. to boost website rankings and traffic. But these blogs aren’t just read by leads. Your existing customers also read and review them. If these are helpful, you automatically gain a positive image, and people start considering your plastic surgery clinic reputable and trustworthy.
This trust, over time, makes you a recognized name and you start gaining customers even through references of existing patients. For example, if a patient likes a blog on breast augmentation surgery published on your website, they are likely to share it with others. This way, your reach widens and you start building an excellent brand image via SEO.
5) Measurability
Medicine, and by default plastic surgery, is very dynamic. New techniques, drugs, and surgeries emerge frequently, and customers’ interests also keep changing. So you have to be on your feet with everything, including marketing. And SEO lets you do just that.
SEO allows you to measure your website’s performance using several metrics. And when these metrics are known to you or the marketing agency, it’s easier to find errors and eradicate them. For instance, you can figure out the visitors’ behavior, how much time they are spending on your site, etc.
If you see that you’re investing in something irrelevant and ineffective, you can stop focusing on it and try out something new. SEO’s measurability brings you flexibility. And this lets you keep up with the plastic surgery industry’s trends.
Final Words
Hiring a plastic surgeon SEO marketing agency will do wonders for your business. From boosting conversions on the website to increasing customer retention, it will help you with everything. So don’t wait too long to take the plunge towards more leads, more clients, and more customer trust.
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