With everyone wanting a new start in 2021, a lot of people are looking to make changes in their house. Bathroom renovation is one of the most common remodelling projects people are taking on this year.
With so many companies in the market that help with bathroom renovations, it’s important to stand out. Only passion and drive can’t help you become successful. To help you run a successful bathroom renovation business, we have a list of 5 things you need to know –
Target market is important
The first thing you need to do is redefine your target market. Bathroom renovation includes wall and floor tiling, painting, plumbing etc. As a bathroom renovation specialist, find out your niche. What specific service do you offer? Do you want to work in bathroom tiling or make custom vanities and cabinets for storage? These are some important questions you have to answer.
Choose the particular market you want to represent. Consider what kind of style you do your best work in. Do you prefer a minimalist and contemporary aesthetic, or do you prefer to create an antique-inspired design? What kind of income ranges do you like to serve? Are you interested in working with first-time homeowners who might need more cost-effective options? Or are you able to wait for higher-paying clients whose remodels would have budgets but wouldn’t be as stable.
Create a new business plan
Based on your target market, create a business plan. Do you need to hire more people on board to reach your optimum level? This business plan must include what type of marketing you need. For example, if you intend to work with first home buyers or people with low budgets, showcasing options and packages with high-end budgets isn’t going to impress them.
Understand the cost of bathroom renovation that the people are willing to pay in your service area. Based on your target market, tailor your business accordingly. Do some research on average spend, competitors prices and keep an eye out for any new developments happening in the area. Also, take a look at your inventory and consider purchasing what you need.
Have a good online presence
If you don’t have a website, you are seriously missing out. Every business should have a website that helps them get leads, provide good reviews and showcase the work they have done before. You can also advertise exciting things such as free bathroom renovation quotes. 56% of people said that they won’t trust a business without a website.
Having a good quality website not only creates a good first impression but also instantly boosts your credibility as a legitimate business. Your website also acts like a 24/7 answering machine. Outside of your office hours when you aren’t there to pick up the phone or answer emails, your website will give the consumer the relevant information they need about your business. Just add a FAQ section to your website. Remember to optimise your website’s SEO locally so that when someone is looking for a bathroom renovation in your area, your website pops up.
Don’t ignore social media
In 2021, 54% of social media users use social media such as Facebook, Instagram, Pinterest to research products and services. With more people than ever going online and using social media, there is no simpler and more efficient way to get new consumers’ attention.
It also helps advertise sales and promotions more efficiently by showing your social media ads to the right people at the right time. Use social media to push more leads and traffic to your website, which can help attract more people. So if you don’t have a social media presence, you are losing access to over half of the people searching online.
You can create a social media page and post before and after pictures of your bathroom renovation, client reviews, video testimonials and any other exciting things you are up to. It’s a great way to interact with your customers, communicate your brand image and understand what they are looking for.
Keep up with the trends
2021 is the year of trends. There are so many exciting things coming up in bathroom renovations such as double showers, coloured basins, smart toilets, spa bathtubs etc. As a business owner, you should know these trends and be able to deliver on them.
Staying up to date on trends is critical for establishing good reputation and credibility, as well as demonstrating that you understand where your profession is headed in the future.
Successful businesses devote hours each day to being up to date with the latest news and trends in their industry, so that you can stay ahead of the curve and change strategies to accommodate them. Constantly learning about new things and adapting to the current environment is the way to success.