Introduction
Tres Generaciones, a distinguished Tequila brand under Sauza, proudly announces the introduction of two new additions to its renowned range: Tres Generaciones Cenobio’s Batch Plata Tequila and Añejo Cristalino. These remarkable expressions mark the first expansion of the Tres Generaciones range in the past 25 years. As one of Tequila’s oldest and largest producers, Sauza’s history is intertwined with the evolution of this beloved spirit, with innovations spanning generations.
The Sauza Legacy
Cenobio Sauza, a trailblazer in the Tequila industry, revolutionized the production process. He pioneered the use of steam to cook agave piñas in stone ovens (hornos) and was among the first to export Tequila to the United States alongside Cuervo. Additionally, Cenobio championed the exclusive use of Blue Agave (then known as Blue Chinese) for Tequila production.
In 1973, Sauza commemorated its 100th anniversary by releasing Tres Generaciones, paying tribute to the three generations of the Sauza family that had steered the company’s path: Don Cenobio, Don Eladio, and Don Francisco Javier.
The New Expressions
The latest additions to the Tres Generaciones range come with a packaging makeover featuring refreshed graphics. Moreover, a renewed distribution push in the North American market ensures wider availability for Tequila enthusiasts.
Tres Generaciones Cenobio’s Batch Plata Tequila
Cenobio’s Batch Plata Tequila represents the inaugural offering of the planned Tres Generaciones Legacy Series—a collection of limited-edition Tequilas celebrating the esteemed Sauza family heritage. This Tequila features tahona crushed Blue Weber agave, a traditional method using a large stone wheel to extract the juice. This slower process is believed to preserve the full spectrum of aroma and flavor elements in the resulting Tequila, making it a favorite among connoisseurs.
Triple distilled, Cenobio’s Batch Plata stands as a testament to Don Cenobio’s impact on Tequila history. It offers bold flavors and a distinctive character, showcasing the richness of the family legacy. This limited-edition Tequila sets the stage for more exciting releases to come.
Tres Generaciones Añejo Cristalino
The ultra-premium Tres Generaciones Añejo Cristalino joins the core range, defining itself as a refined and polished Tequila. Cristalino Tequilas, typically aged añejos, undergo filtration after maturation to remove color, resulting in a crystal-clear liquid. This process retains the Tequila’s unique complexity while showcasing the oak influences, especially the notes of vanilla and caramel, derived from the aging process.
Añejo Cristalino’s smoothness and elegant presentation appeal to Tequila enthusiasts looking for a spirit that can be enjoyed neat, over ice, or in crafted cocktails. Its popularity has sparked growth in the Tequila market, drawing in a diverse consumer base, including a significant number of female consumers, especially among the Millennial generation.
Tasting Notes: The Tres Generaciones Core Range
The Tres Generaciones core range offers an exceptional selection of Tequilas, each with its own distinctive profile and appeal.
Tres Generaciones Tequila Plata
- Nose: Sweetness with a slight minerality, fruity with citrus and cooked agave notes, hints of tropical fruits, green vegetative tones, anise, and spice.
- Palate: Very smooth and creamy, with a slight lingering pepperiness, green vegetative and herbal notes, cooked and raw agave, and earthiness.
- Finish: Medium length, slightly sweet, with a lingering green pepper note.
Tres Generaciones Tequila Reposado
- Nose: Light wood notes, vegetative, citrus, and spice tones, Japanese pear, cooked agave, and caramel notes.
- Palate: Sweet, smooth, and creamy, green vegetative and herbal notes, cooked agave, Japanese pear, caramel, cinnamon, ginger, and pepper spices.
- Finish: Long, sweet, with earthiness and lingering vegetative and black pepper notes.
Tres Generaciones Tequila Añejo
- Nose: Fruity with hints of tropical fruits, vanilla, pepper notes, cooked agave, caramel, spice, and citrus.
- Palate: Smooth and creamy, featuring sweet tropical fruit notes, vegetative tones, light wood, citrus, brown sugar, caramel, and vanilla, along with pronounced pepperiness.
- Finish: Long, sweet, with a lingering fruitiness and pronounced pepperiness.
Tres Generaciones Cenobio’s Batch Plata
- Nose: Intensely flavored, with cooked agave, caramel, earth, citrus, and black pepper notes.
- Palate: Sweet and creamy, with pronounced cooked agave and caramel, pepperiness, earth, and dried mushroom notes.
- Finish: Long, sweet, creamy, with lingering cooked agave and caramel notes, and pronounced pepperiness.
Tres Generaciones Añejo Cristalino
- Nose: Slight vegetative note, vanilla, caramel, and black pepper.
- Palate: Smooth and viscous, with notes of caramel, cooked agave, fruit, black pepper, and a hint of smoke and wood spice.
Tres Generaciones continues to deliver outstanding Tequilas, with the new expressions promising concentrated, flavorful options that cater to a diverse range of preferences. Whether enjoyed neat, on the rocks, or in crafted cocktails, these Tequilas showcase the artistry of Sauza’s legacy.
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